To be the best version is our individual duty and purpose as a human. It's our natural and fundamental state of being - to grow and evolve, to become better. And this journey (very often in the form of a fight) is internal. It's about how we see ourselves, how honorable is the path we walk and how we impact and elevate people around us.

I MEAN LOVE is about respect, honor and kindness towards ourselves and everyone (everything) else.

I MEAN LOVE apparel is about expressing and reminding of these values.

It is a way of being.

Our brand's most important values when creating clothing and accessories are :

• responsible creating 🌍
• high quality and life-long lasting creations 💪🏽
• aesthetic beauty and simplicity ✨
• eco-friendly packaging and fast delivery 💚